The History of Sega: Pioneers of Gaming Innovation

General Articles

Sega is a name synonymous with the golden age of gaming. From its humble beginnings as a provider of amusement machines to becoming a household name in console gaming, Sega’s journey is one of innovation, triumphs, and reinvention. For decades, it shaped the gaming industry with bold ideas, iconic characters, and cutting-edge technology.

This article explores Sega’s rich history, tracing its evolution and its enduring legacy in the gaming world.


The Origins of Sega: Humble Beginnings

From Coin-Operated Machines to Arcades

Sega’s story began in 1940 as Standard Games, a company founded in Honolulu, Hawaii, to supply coin-operated amusement machines to U.S. military bases. In 1951, it was rebranded as Service Games and relocated to Japan, where it continued providing entertainment equipment.

In the 1960s, Service Games merged with Rosen Enterprises to form Sega Enterprises, Ltd.. The company began manufacturing its own arcade machines, with its first … Read more